Ever wondered why you haven't won business when you know you are as good as your competitor? Winning a business pitch depends not only on proving your company's ability to deliver, but also on a number of other factors. Decision makers need to make a connection with the people they do business with. This connection is intangible and operates on an unconscious level. It includes written, verbal and body language.

People think differently and it is important to recognize a person's “operating style” so that you can communicate with them on that level. If you don't, you are unlikely to win the business, unless by chance you use the same “style” as the decision maker. And if you need to win over a group of people, the challenge is more complex. It is a risky business. But with coaching it doesn't need to be. You can learn how to connect with all the people you need to impress - giving you the edge over your competitors.